The Udmurts are the most red-haired Finno-Ugric people, the most red-haired nation in Russia, and as far as the rest of the world is concerned, they are inferior only to the Irish in this respect.
The so-called ‘Red Festival’, which gathers a lot of people, takes place annually in the capital of Udmurtia, Izhevsk. There organized such contests and competitions as ‘Mother, Father and I are a Red Family’ (the most red-haired family contest), ‘Mischievous Gingers’ (the most red-haired child contest), as well as ‘red’ pet contests for cats, dogs, hamsters, squirrels, goldfish, and a beauty contest ‘Goldilocks’. The Festival is held at the beginning of September, enriched with marvelous autumn tints. ‘Red’ music is heard everywhere, ‘red’ fruit from the gardens and fields are far and near. ‘Red’ VIP club gathers the most eminent red-haired people - scientists, journalists, writers, actors. The children of ‘Shundy-Mumy’ (Mother of Sun) – the Udmurts- being asked if they are gingers, proudly answer ‘Yes!’. The motto of the Festival “Gingers of the world, unite!” appeal to the unity of all the Finno-Ugric people, who are notable for their red hair. The Festival has already reached Republic and interregional scale, and it may become the brand of the Finno-Ugric world!